VISIBILITI: Co-Owner, Chief Creative Director
Oct 2018 - Jun 2020
We started VISIBILITI, a collaborative marketing agency that offers brand consulting services to clients like the South African Nurseries Association, RC Sol, Mobecom, Miser and Park Hyatt Zanzibar. We worked closely with fellow creatives and we offered services ranging from marketing, content generation, videos, signage, events collateral, advertising and just about anything you can think of.
2020 was the year the whole world changed, and my career was no exception. My husband got a job opportunity and we relocated from South Africa to the Netherlands in October 2020. I was a little sad to leave VISIBILITI behind, but the opportunity to live and work in Europe is a dream come true for me. With VISIBILITI in the capable hands of my business partner, Shahnee Stockigt, we still have a collaborative working relationship and I just love to have her as Creadiertje's first official client.
Public Relations Institute of Southern Africa (PRISA): Facilitator
Oct 2018 - Jun 2020
I presented a two-day course titled Graphic Design for Non-Designers.
The course was aimed to develop the skills of PRISA members and give them practical tools to apply basic design techniques when they create posts for social media. I discussed design principles and demonstrated practical applications by using cloud software like Canva and Mailchimp.
The course was aimed to develop the skills of PRISA members and give them practical tools to apply basic design techniques when they create posts for social media. I discussed design principles and demonstrated practical applications by using cloud software like Canva and Mailchimp.
Graphic Design for Non-Designers: an introduction to graphic design principles and best practices.
Resolution Circle: Studio Head
Feb 2017 - Sep 2018
Resolution Circle is a technical training hub in Johannesburg, South Africa. I joined the in-house marketing team and offered marketing services to Resolution Circle's clients and suppliers. We effectively changed the marketing department from a cost-centre into a profit-centre.
I managed a team of two graphic designers, a copywriter and a social media marketer. I met with clients, conceptualised and strategised campaign outcomes. I managed workflow, quality control and ensured that deadlines were met. We serviced a variety of clients including Consol Solar Jar, Altech Arrow, Altech Radio Holdings, Hyatt Regency Johannesburg, Miser Technologies and HPH Publishing.
Resolution Circle is fully owned by the University of Johannesburg and had to restructure in 2018, which resulted in the retrenchment of the marketing department, but this presented us with an opportunity to start our own agency, thus VISIBILITI was born.
Stratitude: Senior Graphic Designer
Feb 2009 - Jan 2017
Stratitude started as the in-house marketing department of Private Label Promotion (PLP).
We offered marketing solutions to a diversity of clients like Telkom, Cell C, Beyers Chocolates, Indwe Risk Services, Altech Netstar and LexisNexis. Stratitude evolved into a through-the-line agency and I was responsible for the design and execution of campaigns from scamp to finish. I’ve obtained extensive experience in email marketing, web design, packaging design, direct marketing and social media campaigns. I was also responsible for overseeing and guiding two junior graphic designers. I was part of an accomplished team that won several awards. These were some of the proudest moments of my career.
Private Label Promotion: Mid-Level Graphic Designer
Oct 2007 - Jan 2009
I joined the PLP Group and worked closely with account managers on different campaigns across various businesses. My focus was mostly on the conceptualising and design of HR loyalty programmes for several blue-chip companies like Telkom, Standard Bank, Accenture and Multichoice. In 2009 PLP’s marketing department branched off to become a full-fledged agency called Stratitude.
Inscape Design College: Part-Time Lecturer
Jul 2006 - Sep 2007
I lectured Design History and Style Influences to part-time Interior Decorating students. I co-wrote the student’s study material for the history of furniture design and decorating styles. I also revised the briefs of the practical projects to be more contemporary and industry-specific.
Mantuba Business Communications: Graphic Designer
March 2006 - Sep 2007
In 2006 Irwing 17 merged with Mantuba and I continued working full-time as a graphic designer on various below-the-line campaigns for clients like Adcock Ingram, Transnet, Eskom and City Power.
Irwing 17cc: Junior Graphic Designer
Feb 2003 - Feb 2006
I started my career under the creative direction of Hantha Muller-Link. She’s the owner of Muller-Link Design (previously Irwing 17 cc), a small boutique design studio in Midrand, South Africa. I worked mostly on below-the-line campaigns for clients like IST, SASSA, MacBryan Gifts and Jenna Clifford.