While working for Resolution Circle, we were approached by Park Hyatt Regency Johannesburg to come up with a complete rebrand and marketing campaign for their restaurant called oneNINEone. Our team had to come up with the brand positioning that sets the restaurant apart from the Hyatt Regency brand. Through the marketing workshop, we determined that the unique selling point is thoughtful dining with an emphasis on sustainability.
We compiled a brand toolkit with a defined brand personality and key messaging. This was then applied to the website, social media and direct emailers to drive patron engagement.
We compiled a brand toolkit with a defined brand personality and key messaging. This was then applied to the website, social media and direct emailers to drive patron engagement.
I loved working on the oneNINEone brand and the clients were very happy with our work. Resolution Circle decided to restructure their business and we (the marketing department) took the leap and Visibiliti was born, a collaborative creative agency that strives to keep clients happy.
Promotional personalised emailer
Menus
Social media posts
Letterhead and business cards
Promotional online banner ads
Website
Website landing page layout
Internal brand positioning video presented to Hyatt hotel group of companies
