Mobecom manages a rewards and loyalty programme for Vodacom called SwitchONBenefits. I partnered with an awesome team to create VISIBILITI, a collaborative marketing agency and the SwithONBenefits account was one of our first projects since 2018. I created promotional APP banners, social media posts and print adverts for SwitchONBenefits. We also create a weekly promotional e-newsletter that Mobecom disseminates to their growing member base.
The marketing was directed at two audiences - one being the consumer, a customer of Vodacom. The other is directed at business owners inviting them to become part of the SwitchONBenefits offering. They could join the SwitchONBenefits networking base, advertise their deals or services and increase their sales. I designed a series of emailers and collaborated with a talented video team to put this onboarding sales video together. Watch it here.